SOCIAL MEDIA
more than just a post
finding unique ways to tell stories and build student-athlete brands WHILE creatING cohesion, GROWING ENGAGEMENT AND FOLLOWING ON the page.
@ndwbb BY THE numbers
+572%
tiktok growth
Through targeted content and viral moments, NDWBB's TikTok following skyrocketed by 572%, growing from 987 followers in October 2023 to 6,630 in March 2025
+35%
Instagram growth
Instagram following grew by 35%, from 51.1k in October 2023 to 69k in March 2025, driven by engaging content, strategic storytelling, and increased fan interaction
+1,170%
instagram post interaction
Instagram interactions surged by 1,170%, jumping from 25,204 in October 2023 to 320,245 in March 2025, thanks to highly engaging and shareable content that resonated with fans
THE HANNAH HIDALGO ROOKIE CAMPAIGN
The social media campaign that helped promote what became a first team all-american rookie. Taking the success of a student-athlete, finding what makes them unique and building a campaign off of it. A unique graphic look for awards and broken records paired with video to highlight her accomplishments.
hannah hidalgo’s social media growth
+406%
tiktok growth
TikTok followers exploded from 2,863 to 14,500 followers within one year.
+182%
total follower growth
Follower count surged from 30,068 to 84,751 in one year.
+~39,000
instagram followers
Gained nearly 39,000 new followers on Instagram in a year, reaching 62,800 (up 163%).
the return of olivia miles
Olivia’s highly anticipated comeback after over a year off due to injury was a defining moment for NDWBB, and we strategically harnessed the excitement across our social platforms. We created engaging content that showcased her resilience and celebrated her return, sparking widespread fan support and interaction.
Preseason build up:
First game back:
OLIVIA MILES’ social media growth
+8%
preseason follower growth
Olivia’s social media following saw steady growth as anticipation built for her return to the court, with an 8% increase across platforms.
+9%
follower growth in first month back
After returning to play, Olivia’s social media surged by 9% in her first month back, as fans rallied behind her comeback.
+55%
total follower growth
Over the course of the season, Olivia's social media following grew by an impressive 55% from April 2024 to March 2025, reflecting the impact of her return and growth of personal brand.
IRISH ARRIVALS SERIES
The Irish Arrival content series allows the team to dress up pregame and be photographed to allow to showcase their individual style, personality and love of fashion on the team account. Content series was picked up and is now sponsored by Notre Dame’s corporate partner WHOOP. Photos shot and edited by Caroline Sullivan.
showing personality, building brands.
PODCAST TEASERS
Podcast teasers posted in a creative format with “thumbnail” style carousel on Instagram. Average interactions have had a +187% increase as compared to previous format of posting teasers by themselves as reels.
black history month
Pregame photos showcasing the unique Black History Month shooting shirts with the lyrics of “Lift Every Voice and Sing.”
Quote graphic about Black History Month offered to the team to participate in.
Game day graphic featuring art commissioned by local artist Kamika Perry.
Irish Arrivals series highlighting the team wearing all Black-owned businesses or designers.
DAYTON BASEBALL
Promotion strategy for the Game at Day Air Ballpark led to a record-breaking attendance of 6,743 fans, creating an unforgettable atmosphere. On social media, the game generated 494k impressions, 180 mentions on Twitter, and 28k reactions, with an impressive 7.15% average post engagement rate, showcasing the impact of our digital outreach.
DAYTON FLYERS TIKTOK
From July 2022 to May 2023, the Dayton Flyers TikTok saw significant growth, gaining 64.9% more followers through a mix of creative, high-energy content and platform-specific trends. With an average engagement rate of 8.75% and 29k total reactions and likes, our strategy successfully boosted fan interaction and expanded digital presence.
