Caroline Sullivan is a forward-thinking social media professional with a passion for driving engagement and fostering community. Since 2019, she has leveraged her expertise to elevate brands through innovative strategies and impactful storytelling.

Currently managing social media for Notre Dame Women’s Basketball, Caroline has achieved transformative results. From October 2023 to January 2025, she led a 25% increase in Instagram followers (51.1k to 63.9k), a 9% rise on Facebook (104k to 113k), and a 7% boost on Twitter/X (60.8k to 64.9k). Most notably, TikTok followers skyrocketed by over 429%, from 987 to 5,226. Her strategic content approach also drove Instagram post interactions from 26,852 in September 2023 to an impressive 238,054 in December 2024—an increase of 786%.

Caroline began her career as a social media intern at Dayton Athletics, where she enhanced Dayton Football’s digital presence with a 1.3 million impression increase and generated 55,000 reactions during the 2022 season. She also supported Men’s Basketball accounts with over 100,000 followers, contributing to content creation, strategy, and player collaboration.

With a proven track record of delivering measurable growth, Caroline thrives on connecting audiences with the stories and spirit behind the game.