Caroline Sullivan

Portfolio

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Social Media Marketing

Nice to meet you!

My Name is Caroline

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I'm a social media marketing pro with 4+ years of professional experience in developing brands' online presence. I specialize in creating content calendars, collecting and analyzing analytics, and capitalizing on engaging content. I stay on top of trends and platforms, and I'm dedicated to delivering results-driven strategies that align with brands' goals.

My Best Work

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Tasked at running the day-to-day of the account, I consistently posted on Facebook, Instagram & Twitter driving fan engagement and interactions.

+68.5% Instagram Followers

since September 2021

+35%

Twitter Followers

since September 2021

University of Dayton Football

spanning throughout 2022 in-season (77 days):

8.87%

average post engagement rate

55K

reactions & likes

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Dayton Flyers TikTok

+64.9%

new follwers

since July 2022

8.75% engagement rate

29K

reactions & likes

since July 2022

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University of Dayton Baseball

A small look into the comprehensive content calendar that was designed to promote the UD Baseball game at the Dayton Dragon's Day Air Ballpark on Facebook, Instagram & Twitter.

The Results:

spanning from start of promotion to gameday (21 days)

+482 Followers

494K impressions

180

mentions on Twitter

28K reactions

7.15% average post engagement

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My Skills!

Caroline Sullivan

Thank You

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